Blog Archives

Position Your Brand To Form Singular Distinction

In this informational video, Tracey Communications president Kevin Tracey  talked about brand strategy and positioning. We welcome your comments, questions and suggestions below or you can tweet to us at @Tracey_Comm. Look forward to hearing from you.

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What’s in a Name?

According to the FDIC, between January 1, 2010 and June 15, 2011 271 banks changed their names. Actually, banks change their names more than most industries. Usually it is a result of a merger or the fact that their name

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Let’s Get Rid Of The VIPs

According to Dictionary.Com, a VIP is a very important person, a dignitary, a high muck amuck.  Wikipedia defines it as a person who is accorded special privileges due to his or her status or importance.  I define it as arrogant.

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Use Interns Effectively For Your Companies’ Social Media Initiatives

With the boom of social media communication in recent years, many companies have concluded that they must get involved.  Some hire professionals to help them take their first step into this exciting new world of communication, but many have delegated

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