Blog Archives

Wow! What Is This World Coming To?

I just saw a video from Commonwealth Bank of Australia about its social marketing efforts. According to Chief Marketing Officer Andy Lark, “We’re changing the way banking happens.” What interests me is that they are using technology to help make

Posted in Blog Tagged with: , , , , , , ,

The “Me Generation” Shouldn’t Apply to Banks

Too many banks talk about themselves in their marketing. They claim smarter people, better customer service, better hours, more ATMs, local knowledge – and the list goes on and on. In my opinion, their “full of themselves” approach to marketing

Posted in Blog Tagged with: , , , , ,

Singular Distinction Through Stewardship of Your Brand

Did you ever consider becoming the spokesperson in you own ads? How about having a mascot? Could a celebrity help you get more awareness and ad recall? These are some of the tools companies use everyday to help set their

Posted in Blog Tagged with: , , , , , , ,

Response is about respect and trust building

I have been extremely frustrated lately with the lack of common courtesy of people returning telephone calls. What ever happened to “Say what you will do, and do what you say?” Over the last month I have met people who

Posted in Blog Tagged with: , , , , , , ,

Should Financial Institutions Get Emotional?

What is the real motivation for people to choose one bank over another? All of my research over the past 25 years has shown that consumers choose banks for convenience and service. Most community banks claim great service, and some,

Posted in Blog Tagged with: , , , , , , ,

My Fresh Look at Social Media for Financial Institutions

A couple of years ago I had the privilege of speaking at the Bank CEO meeting in San Antonio Texas on the subject of social media for financial institutions. The title of my presentation was Social Media – “The train

Posted in Blog Tagged with: , , , , ,

What’s in a Name?

According to the FDIC, between January 1, 2010 and June 15, 2011 271 banks changed their names. Actually, banks change their names more than most industries. Usually it is a result of a merger or the fact that their name

Posted in Blog Tagged with: , , , , ,

Cold Calling Is Not Dead

Whatever business you’re in, nothing happens until the sale is made. Getting in front of prospects is more difficult in a society that is becoming increasingly digital. According to Nigel Edelshain, on his Selling ITsite, research indicates that an executive will

Posted in Blog Tagged with: , , , , , , , , ,

Let’s Get Rid Of The VIPs

According to Dictionary.Com, a VIP is a very important person, a dignitary, a high muck amuck.  Wikipedia defines it as a person who is accorded special privileges due to his or her status or importance.  I define it as arrogant.

Posted in Blog Tagged with: , , , , , , , , , , , , , , ,

Integrating Your Brand Into Customer Service

Developing your brand positioning and strategy is only part of the branding equation. Many companies spend huge amounts of time and effort identifying the essence of their brand. Defining “who you are , what you stand for, and what makes you

Posted in Blog Tagged with: , , , , , ,

Our Latest Tweets