Blog Archives

Position Your Brand To Form Singular Distinction

In this informational video, Tracey Communications president Kevin Tracey  talked about brand strategy and positioning. We welcome your comments, questions and suggestions below or you can tweet to us at @Tracey_Comm. Look forward to hearing from you.

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Marketing is a powerful tool that can bring awareness and hope for businesses fighting for people in unfortunate situations. The ad agency JWT joined Warner Bros.’ D.C. Comics and the A.C. Camargo Cancer Center in São Paulo, Brazil, to create

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Exceptional Customer Service – Part of a Winning Strategy

A few weeks ago, my wife and I went to a restaurant that we frequented several times last year. We sat down at the bar and took our time figuring out what we wanted to drink. The server came over

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Wow! What Is This World Coming To?

I just saw a video from Commonwealth Bank of Australia about its social marketing efforts. According to Chief Marketing Officer Andy Lark, “We’re changing the way banking happens.” What interests me is that they are using technology to help make

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The “Me Generation” Shouldn’t Apply to Banks

Too many banks talk about themselves in their marketing. They claim smarter people, better customer service, better hours, more ATMs, local knowledge – and the list goes on and on. In my opinion, their “full of themselves” approach to marketing

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Singular Distinction Through Stewardship of Your Brand

Did you ever consider becoming the spokesperson in you own ads? How about having a mascot? Could a celebrity help you get more awareness and ad recall? These are some of the tools companies use everyday to help set their

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Response is about respect and trust building

I have been extremely frustrated lately with the lack of common courtesy of people returning telephone calls. What ever happened to “Say what you will do, and do what you say?” Over the last month I have met people who

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Should Financial Institutions Get Emotional?

What is the real motivation for people to choose one bank over another? All of my research over the past 25 years has shown that consumers choose banks for convenience and service. Most community banks claim great service, and some,

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My Fresh Look at Social Media for Financial Institutions

A couple of years ago I had the privilege of speaking at the Bank CEO meeting in San Antonio Texas on the subject of social media for financial institutions. The title of my presentation was Social Media – “The train

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What’s in a Name?

According to the FDIC, between January 1, 2010 and June 15, 2011 271 banks changed their names. Actually, banks change their names more than most industries. Usually it is a result of a merger or the fact that their name

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