Keeping up with marketing trends is one essential way to help build your business. Developing practical methodologies to be more competitive in your industry is paramount. YouTube has been a major platform helping businesses grow for several years now. This…
Blog Archives
What’s In A Name?
Tracey Communications president Kevin Tracey talked about naming your brand so that it’s unique and competitively positioned for the market place. Click to watch the video below: We welcome your feedback and comments. Don’t hesitate to give us a shout…
Posted in Blog
Position Your Brand To Form Singular Distinction
In this informational video, Tracey Communications president Kevin Tracey talked about brand strategy and positioning. We welcome your comments, questions and suggestions below or you can tweet to us at @Tracey_Comm. Look forward to hearing from you.
Posted in Blog Tagged with: advertising, Brand, brand positioning, branding, Market Research, Marketing, positioning, small business, strategy, Value proposition
CAUSAL MARKETING GIVES AGENCIES AN OPPORTUNITY TO MAKE A DIFFERENCE
Marketing is a powerful tool that can bring awareness and hope for businesses fighting for people in unfortunate situations. The ad agency JWT joined Warner Bros.’ D.C. Comics and the A.C. Camargo Cancer Center in São Paulo, Brazil, to create…
Posted in Blog Tagged with: advertising, branding, causal marketing, fundraising, Marketing, non profit
Three Reasons Why Banks Need to Make the Most of YouTube
Bank executives are beginning to realize that social media are changing relationships between consumers and organizations from a one-way broadcast approach to a two-way conversation. Financial institutions need to use those valuable channels to communicate with their prospects and customers…
Posted in Blog
Exceptional Customer Service – Part of a Winning Strategy
A few weeks ago, my wife and I went to a restaurant that we frequented several times last year. We sat down at the bar and took our time figuring out what we wanted to drink. The server came over…
Wow! What Is This World Coming To?
I just saw a video from Commonwealth Bank of Australia about its social marketing efforts. According to Chief Marketing Officer Andy Lark, “We’re changing the way banking happens.” What interests me is that they are using technology to help make…
Posted in Blog Tagged with: advertising, bank associations, bank marketing, branding, Cloud, Enterprise Solutions, Marketing, strategy
The “Me Generation” Shouldn’t Apply to Banks
Too many banks talk about themselves in their marketing. They claim smarter people, better customer service, better hours, more ATMs, local knowledge – and the list goes on and on. In my opinion, their “full of themselves” approach to marketing…
Posted in Blog Tagged with: advertising, bank associations, bank marketing, Customer Service, Marketing, positioning
Singular Distinction Through Stewardship of Your Brand
Did you ever consider becoming the spokesperson in you own ads? How about having a mascot? Could a celebrity help you get more awareness and ad recall? These are some of the tools companies use everyday to help set their…
Posted in Blog Tagged with: advertising, Aflac, bank associations, bank marketing, branding, Centrix Bank, Marketing, TD Bank
Response is about respect and trust building
I have been extremely frustrated lately with the lack of common courtesy of people returning telephone calls. What ever happened to “Say what you will do, and do what you say?” Over the last month I have met people who…
Posted in Blog Tagged with: advertising, bank associations, bank customer service, bank marketing, branding, Customer Service, Marketing, Sales organizations
