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Position Your Brand To Form Singular Distinction

In this informational video, Tracey Communications president Kevin Tracey  talked about brand strategy and positioning. We welcome your comments, questions and suggestions below or you can tweet to us at @Tracey_Comm. Look forward to hearing from you.

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Wow! What Is This World Coming To?

I just saw a video from Commonwealth Bank of Australia about its social marketing efforts. According to Chief Marketing Officer Andy Lark, “We’re changing the way banking happens.” What interests me is that they are using technology to help make

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