Blog Archives

Wow! What Is This World Coming To?

I just saw a video from Commonwealth Bank of Australia about its social marketing efforts. According to Chief Marketing Officer Andy Lark, “We’re changing the way banking happens.” What interests me is that they are using technology to help make

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The “Me Generation” Shouldn’t Apply to Banks

Too many banks talk about themselves in their marketing. They claim smarter people, better customer service, better hours, more ATMs, local knowledge – and the list goes on and on. In my opinion, their “full of themselves” approach to marketing

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Singular Distinction Through Stewardship of Your Brand

Did you ever consider becoming the spokesperson in you own ads? How about having a mascot? Could a celebrity help you get more awareness and ad recall? These are some of the tools companies use everyday to help set their

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Response is about respect and trust building

I have been extremely frustrated lately with the lack of common courtesy of people returning telephone calls. What ever happened to “Say what you will do, and do what you say?” Over the last month I have met people who

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Should Financial Institutions Get Emotional?

What is the real motivation for people to choose one bank over another? All of my research over the past 25 years has shown that consumers choose banks for convenience and service. Most community banks claim great service, and some,

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My Fresh Look at Social Media for Financial Institutions

A couple of years ago I had the privilege of speaking at the Bank CEO meeting in San Antonio Texas on the subject of social media for financial institutions. The title of my presentation was Social Media – “The train

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What’s in a Name?

According to the FDIC, between January 1, 2010 and June 15, 2011 271 banks changed their names. Actually, banks change their names more than most industries. Usually it is a result of a merger or the fact that their name

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Cold Calling Is Not Dead

Whatever business you’re in, nothing happens until the sale is made. Getting in front of prospects is more difficult in a society that is becoming increasingly digital. According to Nigel Edelshain, on his Selling ITsite, research indicates that an executive will

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Let’s Get Rid Of The VIPs

According to Dictionary.Com, a VIP is a very important person, a dignitary, a high muck amuck.  Wikipedia defines it as a person who is accorded special privileges due to his or her status or importance.  I define it as arrogant.

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Use Interns Effectively For Your Companies’ Social Media Initiatives

With the boom of social media communication in recent years, many companies have concluded that they must get involved.  Some hire professionals to help them take their first step into this exciting new world of communication, but many have delegated

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