Services

Art production – newspapers, magazines, annual reports, brochures, websites, flyers, point of purchase (POP), packaging, newsletters, logo development and corporate identity programs.

Film and Video Production – television, websites, trade shows, corporate/industrial DVDs, video blogs, and special events/public relations.

Audio Production – radio advertisements, music identification packages (jingles), station identification and news packages, on-hold messaging, and audio blogs.
Multi-media show production – corporate product launches, annual meetings, and employee functions.

Copywriting – advertisements, brochures, annual reports, technical/training manuals, and public relations communications.

Market Research – qualitative and quantitative research that includes consumer on-line and off-line research, focus groups, Strategic Accuracy Testing®, and intercept surveys.

Digital Marketing – Website design, search engine optimization (SEO), social media situation analysis and strategy,social media community management, content creation, database marketing(email, mobile & display ads), targeted online advertising, and regular analytic reporting. With the cost of a full-time employee, we’ve got an agile team of digital strategists, brand strategists, creative writers, web developers, graphic designers, and campaign data analysts to ensure that you reach the right audience with the right content at the right time.

Proprietary Services

 

Brandworth®
Tracey Communications is on a mission to help you save time and money by blending scientific method and the creative process. This is our company’s service known as Brandworth®. We have developed many effective proprietary tools using this approach. As you learn more about Tracey Communications you will see a pattern begin to emerge. We provide you a distinct advantage by understanding the steps that work and those that do not. We believe that every communication investment involves some degree of risk. The key to success is to reduce, or when possible, eliminate risk.

BEITSM
The BEITSM program is an employee-driven initiative designed to integrate a company’s brand throughout its organization so that all employees speak and act with one voice — the voice of the brand. Because it is driven and implemented by employees, the program offers a new way of creating a deep and lasting sense of brand within the larger organizational culture.

Benefits of implementing the program include higher employee morale, stronger employee and customer loyalty, enhanced internal and external communications, and better delivery of products and services. Combined, these benefits should result in improved profits.

Strategic Accuracy Testing®
This is a proprietary process of feature/benefit testing to identify the most important and least important feature/benefits of a product, programs and/or services. SAT® is divided into three main sections or “towers”. These towers are Assimilation, Exploration, and Integration. The process begins with a goal. The goal can be generic or specific. It could be used to identify the priorities of a person, organization, product, family of products or services. SAT eliminates the guess work so often associated with marketing and advertising campaigns.

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